Lacoste e-shop

ux/ui design . customer study . e-commerce

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Lacoste was the first big project I took part in as a freelancer. An agency team was running and they needed an extra hand. The main challenges were to regroup the content of three different websites of the brand and to ignite the brand preference.The Lacoste goal was to be identified as a major actor of French fashion and not just as a golf outfit for old people. To do so, we dispatched in pages some contents about legacy and fabric techniques to let the user know about. A massive customer study has been run and helped us to define the new customer journey. We designed minimalist pages where white and colors kept a good place, as a reflection of the Lacoste stores. The KPIs were reached and the new framework was a great base for evolution in future.

♦♦♦ Homepage Product page New website architecture and paths